In today’s market of global business, a multilingual staff can be a major competitive advantage. Staff and associates that are fluent in more than one language could prove to be a strong asset when it comes to managing customer relationships, crafting a more effective strategy or communicating with other businesses and organizations.
Unfortunately, it doesn’t matter how many languages your employees can speak if they aren’t trained properly. Don’t let your valuable employees go underutilized by providing sub-par training.
Avoid PR Nightmares
Professionals who are fluent in multiple languages are crucial during efforts to expand into a new market or capture the interest of a new cultural demographic. There are plenty of notable marketing blunders that demonstrate the risks associated with ineffective translation services or poor understanding of a new customer or client demographic. Relying solely on a third-party service provider or advertising firm in order to create content in a different language may prove to be a very serious and costly misstep.
If you are expanding your business across geographical, linguistic and cultural barriers, it is crucial to have people in-house that have an understanding of the changes to come. Hiring employees with these skills will help you to better convey your brand’s values and intentions in the context of your new target market.
Improve the Quality of Customer and Client Interactions
Businesses that have the ability to converse in the native language of their clientele often find it much easier to create and maintain more positive customer relationships. Some clients aren’t used to companies making the effort to give them an easier customer experience, so it comes as a pleasant surprise and reflects very positively on that company.
Hiring marketing and customer service professionals who are able to speak more than one language and providing that staff with the best training available may have significant long-term benefits. Businesses that are limited to a single language may find certain types of customer interactions or global expansion to be far more challenging.
Keep in mind that having multilingual employees doesn’t automatically give your company an advantage. Those employees must be properly trained, and your training programs must be effective.
Why Training Matters
A business is only as good as its employees. Organizations would do well to look upon the additional time, effort and finances needed to craft a more effective training or educational process as an investment into their own future. The best print and visual media are often essential tools that may play a key role in ensuring that workers, staff and associates are able to benefit from higher quality training and instruction.
Training is important for several reasons. Not only will you improve customer interactions by having well-trained employees, but your employees will feel more valuable and empowered. When this becomes a focus, your employees will stay longer and do better in their roles.
How to Make Your Training Multilingual
Captioning companies and translations services may be able to assist organizations who are seeking to build out a multilingual onboarding process. Localizing training materials and resources will allow them to manage and maintain a multilingual staff with greater ease. Once these processes are in place, it is beneficial to ask some of your multilingual employees if these training resources are localized properly.
While high-quality training programs offer numerous potential benefits, businesses often find it difficult to improve their training processes. A little trial and error is often required in order to fine-tune employee orientation or programs designed to educate staff and associates.
If you’re trying to pinpoint where your training needs improvement, make sure that you have metrics in place. Assessing performance and using the results to find the holes in your training program can often be the best approach to start making changes. If you’re not measuring it, you can’t manage it.
Carol Evenson is a business consultant specializing in process automation and employee wellness. She has worked with Fortune 1000 companies and currently assists organizations within the US and UK. Follow her on Twitter.
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