6 Powerful Ways To Keep The Inspiration In A Culture
Some say that an institution can kill inspiration. Not true. Institutions don’t kill anything; people do.
That said, every leader wants to grow their company; it is THE imperative of their strategic game plan.
The founder of a startup has a vision that they can only realize when a larger and larger market consumes their product or service. Their dream is to be a significant world player in their chosen market.
The organization to support the increasing demand grows; infrastructure increases along with the employee base.
What started out as a two-person crew with a pledge to solve a world problem and make a difference suddenly becomes a large machine with all the attendant challenges of complexity and bureaucracy.
Under such conditions, how does a leader preserve the inspiration that created the organization in the first place?
How do they prevent “the machine” from suffocating the small entrepreneurial engine that “thought they could”?
Take a look at yourself
You may have been successful launching your startup and creating the momentum needed to gain traction in the market, but you may NOT have what it takes to lead the business through the stresses and strains of growth.
Let go of your ego and make the right call for the future of what you started. Find someone who can turn your brave idea into a crude deed.
Don’t look to best practices for direction; this will only propagate what large organizations do – you don’t want to act large. You want to maintain the nimbleness of small.
Look to small business for people
Recruit as many folks as you can from small business. You want practical thinkers and people who have a proven track record of getting stuff done.
Put the focus on execution not planning
Develop execution as THE competitive advantage of the business. It’s not your intellectual capacity that will set you apart from the competition; it’s what and how much relevant stuff you deliver to customers.
Roy Osing is a former President and CMO with over 33 years of leadership experience covering all the major business functions including business strategy, marketing, sales, customer service and people development. He is a blogger, content marketer, educator, coach, adviser and the author of the book series Be Different or Be Dead.
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