Roy Osing

Roy Osing is a former President and CMO with over 33 years of leadership experience covering all the major business functions including business strategy, marketing, sales, customer service and people development. He is a blogger, content marketer, educator, coach, adviser and the author of the book series Be Different or Be Dead.
How Can HR People Be More Valuable? 

How Can HR People Be More Valuable? 

In my experience, there has always been mixed views on what HR should be accountable for. There are traditional duties that need to be performed up by this group such as recruitment, compensation, benefits, payroll, pension management (for those employees fortunate...

Do You Really Want A Powerful Sales Culture?

Do You Really Want A Powerful Sales Culture?

Many organizations want to be sales-centric when they “grow up”. They believe it’s a bold culture; one that embodies the competitive spirit; one that carries the innovation DNA; one that will standout and win on energy alone. Sales is considered by many as “sexy” in...

A Brilliant Culture Is Made Up Of These People

A Brilliant Culture Is Made Up Of These People

Cultures that deliver a high level of performance and create competitive advantage for an organization are grown by leaders with the foresight to recruit the right “human essence” that ensures long-term success. You hire to fill a job but you recruit to build a...

This Is What A Success Culture Looks Like

This Is What A Success Culture Looks Like

What is going on in an organization that is constantly successful? What do people do? How do they interact with each other? It starts with the organization’s definition of what success looks like and the values they want promulgated throughout the employee body. My...

One Of A Kind People Make An Amazing Culture

One Of A Kind People Make An Amazing Culture

A culture comprised of unique "one-of-a-kinders" is one that creates sustainable competitive advantage and unmatched performance in the market for the organization fortunate enough to possess it. This type of culture is nurtured one person at a time. "There is only...