Corporate Education as the Key to Business Success

Employees hold the keys to success for any company that wants to compete in the modern marketplace. Well educated and trained workers add to the productivity and efficiency of the business, while their under-performing counterparts produce low-quality deliverables using obsolete tactics and requiring excessive supervision.

Despite the growing body of evidence that shows the value of employee training and development, many small businesses limp along with a team that lacks essential skills and knowledge.  Why? Because they want to minimize expenses. Don’t make such a mistake with your business. Instead, read the following reasons why corporate education matters and learn some ways to start implementing it.

Why education matters

Professional Development

Modern workers don’t want to stay long in a position that offers no opportunities for growth. After a while, anyone who has no hope for the future with their current employer will look for a new job. Providing training opportunities for your team demonstrates how much you value your employees while giving them a reason to feel optimism for the future.

Meanwhile, reinforcing existing skills and developing new skills will inspire confidence in your workers. It will also give them the ability to improve performance in their current job, as well as prepare them for future advancement. Ultimately, your entire staff will feel more satisfied and motivated as they work.

Increased Satisfaction and Productivity

Workers who are happy with their newly developed skills are satisfied workers. They are surely more satisfied than the ones who work in a stagnant environment. And we all know that satisfied workers become more productive. Therefore, your entire company will benefit from a well-trained workforce – not only will each employee be able to manage a broader range of responsibilities, they will also do it with more zeal.

Moreover, the up-to-date knowledge and advanced capabilities of your workers will supply innovative thoughts and new solutions that you could never come up with on your own. On the other hand, if you don’t engage your team with educational opportunities, your business will suffer from poor morale and apathy leading to productivity issues.

Lower Turnover

Avoid thinking that educating your employees makes them prime candidates for other employers. Instead, realize that satisfied workers become loyal employees. Ultimately, your corporate training and development programs will increase employee retention and allow your company to accumulate a massive reservoir of knowledge and talent that will help you overcome formidable competitors.

In fact, research shows that 80% of employees who receive training and development opportunities think highly of their employers and feel comfortable about having an available career path. This surely sounds like every employer’s dream.

What to do

Now you know why you should implement corporate education. In response to the listed reasons for pursuing an education strategy, you can use the following tips to get started with your training and development program.

Explain Everything to Employees

First off, commit yourself to creating an open relationship with your employees, and communicate your intentions for developing a training and education program. Explain to your staff the importance of ongoing training and address their ambition for future positions to motivate them to participate. Employees who understand the reasons and opportunities associated with training will gladly be involved.

Preparation for your educational efforts should include a thorough review of every job in your firm and the skills, knowledge and abilities required to perform each one of them. Armed with such knowledge, you can provide relevant training activities that contribute to your company’s mission.

Choose Adequate Methods

Make your educational program diverse and exciting by using multiple technologies and methods to teach your employees. If that exceeds your resources, choose one method that best fits your needs. For example, you can use industry and trade association resources to give your workers a chance to learn from experienced professionals in vibrant environments that include their peers from other companies and sectors.

Similarly, your senior employees can provide in-house job-specific training opportunities that directly impact the way your employees work right now. There are also many technology-facilitated training opportunities such as Massive Open Online Courses (MOOC) and training websites. Those online resources supply low-cost and accessible educational opportunities that can contribute to your training effort. Encouraging them to apply for an online MBA is another option. There are many different possibilities, just make sure to do your research before you select a certain method.

Assess the Program and Request Feedback

Don’t expect your training and development program to operate well on autopilot. What you should do instead is continuously assess the effectiveness of the various training tools used in your company and adapt your program as needed to get better results. Pay attention to employee feedback and adjust your training strategy to accommodate their suggestions and alleviate their criticisms. Employee feedback goes a long way in improving a certain program or method – workers are the ones who use it.

Create an incentive program that motivates your employees to finish courses and use their new skills on the job. You can reward the workers who become more productive and efficient after completing training courses by sharing the increased profits that your company has gained from their efforts.


Providing educational opportunities for your team increases the competitiveness of your company while giving your employees a chance to prepare for future opportunities within your company. You will soon recognize corporate education as the key to your success, so make sure to continuously look for new educational tools and techniques.

Download the eBook and get practical ideas on designing employee engagement activities for your team!

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