Video-based learning has clearly created its place and has quickly become a vital part of employee training programs. As we all know, if something is taught through video instead of documents, texts, or online articles, it leads to better retention of the training material. In other words, it is pretty clear that videos are a good medium of instruction.
After the recent Pandemic, training your employees remotely has become vital, as work from home culture has started prevailing and going to the office has taken a back seat. Countless companies and organizations, small, medium, and large, from both public and private sectors, have started embracing remote training modules. Amid this scenario, to ensure that the training is provided effectively and efficiently, many companies have started using video-based learning to train their remote employees.
Video-based learning and training are very effective, and for a variety of reasons. For starters, video training can be conveniently executed through diverse sources, such as – webinars, digital broadcasts, online courses, and other eLearning tools. Videos have always proven to be an effective method of learning and training new concepts and new skill-sets. Videos are simply a more engaging alternative to text-based delivery of training material and thus, lead to better results from training efforts.
Here are some examples of how you can use videos to train your employees:
Provide Skill Training
The employees must align their personal goals with the company’s business goals. Providing skill training is brilliant way to do this. As an employer, you can create a short video course that will help the employees refresh concepts and sharpen their skills in an engaging manner. Employees can be given access to this material indefinitely, enabling them to refer back to it in the future and refresh their memory in order to perform their job effectively.
Skill Training for Employees on Field
You can train your employees who are on the field, such as – sales team members, client servicing executives, front office attendants, etc, by creating short videos about newly added features in a product or service and their features. Such videos can include specific pitching tactics, ways to deal with tricky questions, ways to tackle client requirements, closing sales, etc. These short videos are a great way to provide skills and sales training.
Process or Product Training for Employees
You can create small video snippets for providing process training or even training the employees about the new products or services. You can roll out short video-based learning modules to your employees to help them understand the concept of newly launched products or services, training about the usage of the products, etc. You can even provide video-based learning to your employees in the beginning to help them better comprehend their roles and responsibilities.
Create interactive videos for a captivating training experience
With the help of interactive videos, you can give your employees opportunities to interact with video content. You have an option to incorporate multiple functionalities with interactive videos. For example – tabs, buttons, panoramic views, hotspots, drag, and drop options, etc. Interactive videos are more engaging and make training content interesting.
Place relevant videos in the main course
You can set in short clickable videos as part of the main online learning, eLearning, or mLearning course content. The employees can get skills and knowledge about the relevant topics by clicking on the videos.
Here are some of the benefits of providing video-based learning to your remote employees.
Benefits Of Video Based Training
1) High Accessibility
Not everyone likes to sit on a desktop, or a laptop, for that matter. In reality, a lot of people favor learning on the go. Thus, learning and training using mobile phones or tablets is in high demand. Videos are the most consumed type of content on mobile devices
This means, with video training accessible with no trouble on both the devices, the chances of remote employees attending the training and learning sessions will increase. Since the videos are easily accessible, it increases engagement among the learners. Content having more videos may even attract more learners, including those that may otherwise plan to skip training because of boredom.
2) Positive Influence
Different people have different learning styles and abilities. Many of us are used to learning in the traditional classroom setting because that is how we have learnt in the past. With the help of video-based learning, the experience of classroom learning can be replicated. This can in turn, have a positive impact on the retention and comprehension of the learners.
With instructor-led training sessions, there are chances of certain challenges that might occur in regards to delivery of the training content as it is totally in the hands of the trainer. In a traditional training setup, there is very little assurance of consistency in the training experience. But with video-based learning, companies have full control over their training content. They can schedule and assign the content to their remote employees and maintain the consistency and quality of the content.
4) Encourages Microlearning
Microlearning is the practice of delivering learning content in bite-sized snippets or modules. This keeps the learners engaged and promotes retention and comprehension. Videos are incredibly microlearning-friendly. Short and to the point videos are easy to develope and can do a great job in grabbing the attention of the learners and help them remember information better and faster. With the help of online training platforms, remote learners can choose the type of videos they want to learn. They even get an option to pick up the videos at the point of time and need.
5) Learn at your own pace
The remote learners can operate the videos at their convenience. For instance, they can pause the videos whenever they want, they can rewind or replay the videos if they want to go through a particular session again. The best thing about video-based learning is perhaps that the learners can watch the videos as many times as they want. The remote employees can access the videos at any time and from anywhere. The learners also have an option to download the videos and watch them later even without a stable internet connection.
Providing video-based learning to your remote employees is cost-effective and time-efficient for your company. This also helps in providing engaging and effective learning content, which encourages knowledge retention. Employers can take the help of Learning Management Systems (LMS) to deliver video-based learning content to train their workforce.