If you spend your day communicating with clients and employers, trying to bring people together via email and phone, it’s easy to forget that often times these relationships are catalysed by a good old-fashioned job ad. Today, the preponderance of such billings online and in email lists means it’s more important than ever to make sure you’re maximizing this opportunity to reach out to dream applicants.

You may pride yourself on the flair that you bring to such tasks, but it’s important to remember there are some key principles you should always use if you want to maximize the impact you make.

Primarily, get yourself into the right mindset before you get started: you’re writing a job advertisement. That means you need to spin whatever an employer may have told you about the role, so that it is appealing and communicative towards the ideal recruit. You may not need to go into as much detail as the employer – there will be time for deeper explanations once the applicant makes it to the next stage. For now, you want to keep it under 700 words to make it easy for potential applicants to get a taste of what the job is about: what they will actually be doing, what are the benefits, and why the employer is such a great business to work for!

For your own sake, you need to be clear about how you want interested parties to apply – be that through an online form, CV and cover letter, or any other attachments you’d like them to send. Always include an email address to someone (probably yourself) who can clarify any questions they have during the application process.

It’s basic stuff, but it’s worth taking the time to return to these fundamentals to get the best results from your campaign. The people at Headway Capital have put together a new infographic suggesting there are eight key points you need to hit with your job ad – keep it by your side next time you’re drafting a new advertisement, and you are sure to see a better fit of applicant applying for that role.

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