How fostering a positive company culture could be the secret to business success
A strong company culture has quickly become a huge talking point for companies across the globe. As interest gradually shifts away from traditional workplace desires and monetary gain, candidates are placing more importance on the organisational culture they will eventually become part of.
A recent study by There Be Giants into the importance of company culture in 2022 shows that over 90% of respondents would leave their current position if the company culture was not up-to-scratch.
After the working world drastically changed in 2020, employees adapted their needs based on the circumstances. A culture that caters for their new demands and encourages positivity became essential for existing staff and job-seekers.
A company without its staff is nothing, so organisations that chose to update and improve their culture to foster an environment that is motivating and engaging for their employees are now reeling in success. As companies meet increasingly difficult challenges, like the business repercussions of the pandemic and the ‘Great Resignation’, employees continue to cite a good company culture as vital to maintain job satisfaction and retaining their position at their current organisation.
Here, we’ve listed three reasons why fostering a positive culture could be the secret to business success:
1. Engagement and motivation
Fostering a positive workplace culture makes employees feel valued and listened to at work. It makes working feel more enjoyable and motivates them to succeed, and in turn, improve how your business operates. Since 2022, more than 40% of workers split their time between the office and home. For companies, this became a challenge, as many were unsure how to extend their culture to remote locations.
To encourage engagement and motivation in any work environment, employers must strive to make strong relationships with their employees, maintain a constant communication stream, and fine-tune their company values.
2. Happy employees = happy customers
Having a strong organisational culture can encourage employees to project a good attitude toward customers. The completed task makes up only half of client relations; the other half is how you make the clients feel. Possessing a strong business culture has a positive result that carries over into client encounters.
3. Increased attraction and retention
Both attracting and retaining employees go hand-in-hand in terms of company culture. The survey found that over 80% of British males list organisational culture as one of the most important factors in their job-seeking decisions. Over 90% of respondents also admitted that they would leave their job if the company culture was not as expected.
Perfecting your company culture ultimately comes down to balancing. Knowing when to take action—and more crucially, knowing when to listen—can help you create a productive, engaging, and motivating workplace that other businesses desire to imitate.
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