In the modern day and age, the use of technology within the business sector is essential for progression; therefore, your staff members should be taught the best forms of online marketing to enhance their future career. Regardless of which business they may move into in later years, online marketing is a crucial skill that shouldn’t be overlooked. As a business owner, you should also be incorporating online advertising into your own marketing plan in the near future.
If you’re looking for ways to boost your own business and enhance the career opportunities of your staff members, there are several different marketing techniques you should be training them in.
1. Content Marketing
In the world we live in today, the benefits of content marketing are far too good to pass. Ensuring your website is saturated in useful content can increase your chances of being found. Website content can also boost SEO dramatically. SEO (otherwise known as search engine optimization) helps to increase the visibility of your website on Google searches and the amount of traffic it receives. You should include great content on a variety of website pages, including ‘About Us,’ ‘Products and Services’ and your business blog. SEO is a vital skill that marketing professionals need, but if you’re unsure about the basics of this technique yourself, it may be best to hire an external SEO professional to train your staff on how to incorporate it into their content proposal.
2. Video marketing
Don’t underestimate the advantages of video marketing. Videos are actually the most popular form of advertising as they are both engaging and entertaining, while still incorporating the underlying intention of promotion. Videos can truly capture the attention of your target audience if they are produced in the right way. Be sure to include your brand’s message and end with a prominent call to action that entices the audience to carry out a particular act. Give your employees free rein over how to use video marketing to your business’ advantage. It’s really all about using creativity and testing the waters, especially when it comes to camera angles and editing.
3. Email Newsletters
If you haven’t yet considered email newsletters as part of your marketing strategy, it’s certainly about time you did! Over the years, it has become one of the most reliable forms of marketing, as it is a targeted approach and reaches your audience directly once they have signed up. In order to build up an email list, you’ll need to give website visitors the option to subscribe to your newsletter and updates. On the first occasion of visiting your site, they may not be inclined to do so. Therefore, it’s always a good idea to sit down with your staff members and think of ways you can offer an incentive to prospective customers, such as a discount voucher or free delivery with the first order.
Once the email list has been built, have another meeting with your employees about the type of updates you wish to send out and how the emails will benefit the subscribers. If you have a selection of different groups of subscribers, you may choose to send specific emails that would be of best interest to them. Secondly, meet with your team and come up with creative subject lines to catch their attention straight away and entice them to open the email. Encourage them to use striking visuals and ensure the content is concise and straight to the point.
4. Google Ads
If you’ve never thought about teaching your employees the benefits of Google Ads, it’s time you did. Regardless of the business sector you’re in; you can make Google Ads work in your favor. This online marketing platform allows you to get your business noticed by potential customers who would have never found you before.
Google Ads are paid for by businesses so that when a user performs a specific search related to the products or services you offer, your website will appear at the top or bottom of the search ranking as an advertisement. It means that your website should receive relevant traffic from users who have a genuine interest in what your business offers and hopefully guarantee a sale. If your employees have never worked with Google Ads before, you should encourage them to take a look at this Google Ads tutorial, which will provide them with an in-depth guide on getting started.
5. Social media platforms
Your employees are bound to have used social media on a personal level, but it is also an extremely valuable tool on a professional level. Not only is it free to use, but it’s also one of the most influential and successful forms of online marketing. If your business hasn’t got any social media accounts at the current time, you may be denying your employees the chance to grow in the marketing sector.
Building a community online is a vital part of any marketing strategy, as it increases brand awareness through the posts that are created and published. It’s also really easy to get your business noticed by using the right strategies, such as hosting contests to win free products, hashtagging on Instagram or working with influencers who promote your business to their own followers. All of these techniques are fundamental aspects in the world of social media advertising, and there are workshops you could send your employees on, which may open their eyes to using it to their advantage in a professional sense.
6. Events and workshops
There’s no better way to promote your business than hosting a specialized business event or workshop. If you have employees that are keen on taking on new challenges, give them the opportunity to take charge of running the event. This opportunity means your business will be more open to receiving new customers or even finding a potential business partner.
If you simply can’t allow the time for staff members to run their own event, you could always send employees to local industry events, where they can hand out leaflets and network with other professionals.
7. Word of mouth
Although verbal marketing has been used for centuries, it’s still proven to be one of the most effective forms of marketing when it comes to sales. Studies have shown that individuals are far more inclined to purchase a product or service if a close friend or family member have given them a recommendation, so be sure to encourage your employees to spread the word about your business to their own circles. Additionally, having the sales talk skill will serve them well in any career.