Employee relations are your first step to success because it is your employees that work to give your company the edge over your competition. That being said, typically traditional marketing efforts can actually do wonders for your employee relations.
All you need to do is expand your marketing efforts and improve your digital presence, and you can, in turn, attract both more customers and better your relations internally all in one go. In order to achieve this double-purpose presence, all you need to do is to consider how your digital presence can do the following.
Allow Employees a Voice
One way that you can use your digital presence to improve not just customer relations but employee relations is to give your employees a voice. People connect with people, and there are no better people to use as the faces of your company than those who work with you. People already don’t like stock image photography because of how sterile and unrealistic it is, which is why you should use the people within your employment.
If you have a specific vision or mission, showcase how your employees are also passionate about that. The more that you use the real people who work for you, the more genuine and passionate your company will seem to users online. What’s more, your employees themselves will feel valued and respected, as you are showing them off the world, and it is their own voice that you are using to market your company. Areas for you to take advance of having real personas is customer service, sales, and marketing (especially social media and email).
Attract New Talent to Your Company
Another way that your digital presence can better your employee relations is by actually attracting new talent who integrate into the company well. People want to work for companies that they believe in and that they respect, and having a strong and effective online presence can help achieve this. However, for you to get the best employees possible, you need to make your company as attractive as can be; this means having a quirky sense of humor over Twitter and Instagram, and creating a brand persona where your company looks like a great place to work.
You can show how much you care by advertising certain perks: allowing your employees to have their birthday off, offering smartphones and tablets for work, and offering great job progression as well as in-depth training.
Millenials are after a job that is more than a 9-5 workday and a paycheck at the end of the month. Therefore, if you want to dip your toes into this pool of potential, showcase your company’s benefits across social media, where many people spend their free time.
Evoke a Sense of Pride
The reason why working for a popular company is so great for employee relations is that it invokes a sense of pride. This is particularly true when you use content creation services to create a content marketing campaign that truly speaks to people and gets them talking. Being a part of a global movement offers a huge amount of respect for the employee in question.
To put it more plainly, when an employee mentions where they work, and the person they are talking to knows the company, this is a huge point to your favor. Employees want to feel proud of where they work, and being a success online is a great way to succeed and get your name out there to the global community. Have your employees write blog posts, or if you do not have the capacity to do this in-house, hire professionals who can do this for you.
Never underestimate the importance of your employees, and never underestimate how you can use your digital presence to better your relationship with those under your employment. By being more genuine and more passionate online, you can attract customers, news outlets, and interested hires to you better than any stale marketing trick ever could.
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