Enough with the theory, let’s take a look at the actual results in employee engagement strategies in 2013. Here are some of the most relevant approaches to employee engagement.
Offering employees a meaningful purpose
Commercial Group is a business services specialist that successfully managed to engage more than 97% of its employees. How? In a very sustainable way. The company cut its impact on the environment, started giving back to the community and encouraged a healthy lifestyle amongst its employees.
Its much-admired Green Angels programme led to a growth of 50% in business objective since 2006 and a much bigger engagement rate. Read more here.
Building a “we” culture
GE developed a series of Sustainability Programs that empower employees to live better lives and to give back. Their “HealthAhead” program offers GE employees and their families a series of tools and resources to live a healthy and educated lifestyle.
Another GE program is “Ecomagination”, giving employees a chance to come up with sustainable solutions for challenges faced at work. Like the Commercial Group, GE promotes sustainability and energy saving. However, they found a more fun and competitive approach to the matter, by using gaming techniques and treasure hunts to promote sustainability among employees. Read more here.
Tristan White started The Physio Coin 2004. The journey from a one man company to a 60 employees company was full of learning points. The Physio Co is now ranked the 5th best place to work in Australia. In building his longterm strategy, Tristan adopted the concept of the ‘Painted Picture’. But he didn’t just plan for what was going to happen, he planned for why it was going to be. Giving meaning to work and to his company, he involved his employees to be part of making that strategy happen, engaging them towards success. Read more here.
Midlands Co-operative Society brought together people, no matter their position, in a successful employee engagement campaign. This two-phase initiative started by driving performance with an extra mille effort and initiative from the management body.
The second step was to disperse employees into the Society’s food, fashion and home and floristry stores, making them bond and feel part of a family. ‘Mission Firefly’ helped improved business performance through a well-thought employee engagement strategy. Read more here.
Seeking solutions and innovation
Komatsu Seisakusho is a Japanese multinational corporation that manufactures construction, mining, and military equipment, as well as industrial equipment. In a period of crisis and economic turmoil, Komatsu’s HR Director decided to take a gamble and invest in a new way of doing things.
By partnering up with Six Seconds, they used an iterative process for organizational transformation that led to an increase of overall engagement index, from 33% to 70%. Read more here.
Paula is a content strategist with a big passion for life and the pursuit of happiness. When she's not creating an eBook or tweeting the latest trends, she's probably petting a cat or watching a movie.
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