Roy Osing

Roy Osing is a former President and CMO with over 33 years of leadership experience covering all the major business functions including business strategy, marketing, sales, customer service and people development. He is a blogger, content marketer, educator, coach, adviser and the author of the book series Be Different or Be Dead.
How To Be More Successful At Recruiting

How To Be More Successful At Recruiting

Over my three-decade career, I have had the opportunity to work with many HR teams. Overall, if I had to grade HR’s effectiveness in bringing in the talent necessary for long-term success, I’d give them a mixed review. Even though many HR pros would argue that one of...

How To Turn Anger Into A Hug 

How To Turn Anger Into A Hug 

Most cultures I know strive to get things right, and this is an admirable goal on which to mould employee behaviour. But most organizations don’t always get it right the first time; unintended mistakes sometimes happen and customers are left disillusioned and angry....

How To Get The Best Marketing And Sales Culture

How To Get The Best Marketing And Sales Culture

In every organization there is a degree of conflict between marketing and sales. Marketing complains that sales don't move products or services effectively; sales claims they don't get the support from marketing they need to do the job. Marketing says that certain...

Find Special People Who Are Eager To Let Go

Find Special People Who Are Eager To Let Go

Innovative cultures seem to be all about creating something new but that is only half the story. The untold story — and probably less sexy — is exactly the opposite of new idea creation. #MakingRoom innovation The principle of #MakingRoom innovation is to remove...

This Is What An Authentic Culture Looks Like

This Is What An Authentic Culture Looks Like

Organizations that standout from their competitors have leaders who are disciplined and consistent when it comes to demonstrating behaviors that mirror the journey their organization is on and taking action that matters to employees. Also read: Amazing Cultures Have...

5 Simple Ways To Really Engage Employees

5 Simple Ways To Really Engage Employees

Why is employee engagement critical to an organization? Many think "getting more employees involved" is the end game. That's true, but for what purpose? To make every person feel like they are making a contribution? To make them happier? To make them more supportive...

How To Make Your People Plan Bloody Brilliant

How To Make Your People Plan Bloody Brilliant

The human resource plan is the expression of how the organization intends to acquire and retain the skills and competencies it needs to execute its strategic game plan. The plan should also address how to deal with existing skills and competencies the organization...

Why Do We Need People With No Common Sense?

Why Do We Need People With No Common Sense?

Common sense is a basic ability to perceive, understand, and judge things, which is shared by ("common to") nearly all people and can reasonably be expected of nearly all people without any need for debate. If organizations are to successfully meet the economic and...