Roy Osing

Roy Osing is a former President and CMO with over 33 years of leadership experience covering all the major business functions including business strategy, marketing, sales, customer service and people development. He is a blogger, content marketer, educator, coach, adviser and the author of the book series Be Different or Be Dead.
How To Make A Culture Of Successful Renewal

How To Make A Culture Of Successful Renewal

Every organization's strategy needs regular updating regardless of how successful it's been. It’s simply not good enough to develop a strategy and put it on the shelf, expecting that it will work indefinitely. They always need to be looking for and recording the...

The Best Companies Have A Culture Of “Yes”

The Best Companies Have A Culture Of “Yes”

YES invites opportunity; NO closes the door on it. YES creates value; NO destroys it. YES is human. NO is mechanical. The leader who wants to build their business looks for ways to exchange mutual value with others; to find opportunities to respond to what others...

5 Unbelievable Reasons You Want To Be Divergent

5 Unbelievable Reasons You Want To Be Divergent

Standout organizations commit themselves to creating a culture that is consistent with their long term strategy; if culture and strategy are not directly linked, achieving strategic goals is impossible. Also read: How To Create A Culture Of Imperfection But the...